Many reporters, media workers and news casters are the only way that the general public gets their information about the world’s events and what is happening in the world. That means that the way that the media worker presents the story can really play an impact on what the person believes or doesn’t.
The news and newspaper are trusted media outlets that many people turn to as their trusted source of information. This type of thinking puts a lot of pressure on a media worker to be able to present that story with as must neutrality as possible. There can be no sharp tone to their voice, no condescending note when they are talking to others and certainly no aggressive measures while reporting the story.
This can be an incredibly hard thing to do especially when a media worker has such strong views on something. Say a person is required to report on the war in Iraq, but they do not currently believe that the war should be allowed to continue or even given the green light as far as funding and ability. They must cover this story or face termination.
Most news reporters will go out there and report the story to their best of their ability as a neutral source. However, they really are showing what side of the story they are on. There are non verbal communication skills that go into this type of story. Say a reporter cuts someone off, turns to the side a bit or talks quickly. These are all signs that they did not want to be there and that they are forced to portray a story that they did not want to.
The general public begins to pick up on these items and their ideas are influenced by what they see on the tv. So while a bit of bias is not intended it happens anyway and the public’s opinion could be quickly swayed by it.